Clippings from the Russian Telegram

There are many channels with useful information in Telegram. We all follow some of them. Below are clippings from one popular Russian Telegram channel @temno written by @amoreynis. He highlights startup thematic news and writes startup related posts.

Revenue Dashboard

1. If you do not have a dashboard showing daily revenue you are not concerned about making money.

2. If there is no comparison with revenue from the previous period  or revenue as a percentage of the current plan you are not concerned about growth.

3. If you are not concerned about making money and growing it means you believe in miracles.

4. Miracles are iffy and usually do not happen.


How many unanswered letters do you have?

1. A former director of Y Combinator, a very successful startup accelerator, believes that the most important personal traits for a successful founder are speed and determination.

2. “I once wrote a small program that calculated how much faster our best founders, future founders of billion-dollar companies, responded to my emails than unsuccessful founders.” He goes on to say, “I don’t remember the exact difference, but the difference on average was overwhelming — a few minutes for the best versus days for the worst. ”

3. How many unanswered emails in your inbox? A lot? Either you are not quick and decisive or you have too many small unimportant things going on.

Link to the interview:


The product is “but”

1. It is said that good stories are built around the word “but.” I was about to go to the country, but the phone rang and I urgently needed to go to work. I went to work, but the car broke down on the way. I took out my phone to call the service, but the battery was low. I started asking for a phone from passers-by, but no one stopped. … And so on.

2. A good product is also a good story. As the founder of BlaBlaCar said: “I had to urgently get from Paris somewhere else, but there were no train tickets ….” And in general, this “but” just shows that the person wanted to do something (which means that there was a demand), but there was some kind of obstacle or they felt some kind of problem, or something made them angry in the process. So they proposed a way to get around this “but,” that is, to make it more convenient, cheaper, easier, faster, with great results.

3. But it all started with the fact that someone was already doing something and in the process a “but” arose. Not done from scratch, because for some reason we decided that someone might need this. Most startups die because of a lack of demand.


Analyze how to make users stick

1. At the very beginning of the journey, Zuckerberg carefully analyzed which of the newly registered users remained. From that he deduced a simple rule: if in the first two weeks a person makes ten friends on Facebook, then in the foreseeable future they will leave. It was this metric that became the North Star metric in the early years of Facebook: by whatever means possible, push, impose, force a person to become friends with at least ten people in the first two weeks and the user will stay.

2. Dropbox had a similar rule: if a person in the first X weeks put Y files in Dropbox they would continue to use it.

3. Most services can detect some similar metric. Those users who in the first few weeks have committed a certain number of specific actions remain.

4. To retain users you need to understand what these actions are and focus on pushing everyone to do them. This is a constructive approach to retention. 


Bad writing advice

1. Most tips for writing emails say “think first exactly what you want to say.” Damn damn damn. This is the exceedingly harmful and wrong advice.

2. The correct advice is: “first think what the person receiving the email wants to hear” Who is it? What can you offer them? Why do they need this? What do you want them to do? What is enough for them to know now? What is the first step they need to take? How do you make it easy for them to take this first step?

Source: [Russian language]

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