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Demystifying Product/Market Fit

by Nick Mikhailovsky, CEO and Co-Founder of NTRLab.

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Marc Andreessen said, “…the life of any startup can be divided into two parts – before product/market fit and after product/market fit.” It’s a kind of magic thing, without which a startup stands little chance of success. That said, how do you define it beyond “you know it when you see it?”

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